Champion mothers
Mothers from the community, trained to call and counsel.
- They work from home, on their own phones
- In the language the family actually speaks
- Talk time counted for their honorarium
Programs designed with the cost per outcome right, before the budget locks.
Find out what people will actually do, before you build for what you assumed.
Purpose-built systems that work on the ground, not only on the dashboard.
Field operations that turn a plan on paper into work on the ground.

A distributed call centre app for champion mothers who counsel mothers of first-generation learners. Family and child profiles, assessments on the call, the right intervention for every gap, with auto dialer, scheduling, incoming calls, recording and AI analysis built in.
White-label · Multilingual · Works offline · DPDP compliant
Hundreds of champion mothers call from home, on their own phones, in their own language. Every call is guided, recorded with consent and turned into action for a child.
Mothers from the community, trained to call and counsel.
Parents who never went to school, but want more for their children.
Not a conversation that ends when the line does.


The family on the supervisor's screen, and the day's calls in a champion mother's hand.
Auto dialer, callbacks, scheduled calls and missed incoming calls all arrive in one queue, so a champion mother spends her time talking, not dialling.

No supervisor can listen to thousands of calls a day. AI can, and it turns each one into notes, needs and next steps, so nothing a mother says is lost.

Four promises that hold on every screen, for every user, from the first sign-up to the last report.
Your platform, your name.
In the language mothers and champions speak.
Built for patchy networks.
Consent first, on every screen.

Dialling numbers one by one wastes half a champion mother's day.

Mothers call back when they can, not when it suits the programme.

The phone is often with the father in the evening. Timing is everything.

A new champion mother should feel as sure as an experienced one.

You cannot help a family you do not know.

A five-minute oral check tells you more than a form ever will.

Every child needs something different. The system notices.

Some things need a knock on the door.

No supervisor can listen to every call. AI can.

Champion mothers grow when someone helps them improve.

Many champion mothers are earning for the first time.

Funders want to know what changed for children.
Four things every calling programme needs first.
Auto dialer, callbacks, incoming calls and scheduling in one queue.
Consent, scripts and the last call's promises, on screen.
Oral reading and maths checks with the child, straight into the record.
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Gaps found, activities sent, visits raised, and AI notes on every call.
One platform for many kinds of outreach, all by phone, all in the family's language.
01Encouragement and simple activities for parents who never went to school.
02Word games and stories that parents can do with no books at home.
03Guidance for mothers of three- to six-year-olds, before school starts.
04Quick calls when a child misses school, before they drop out.
05Skills, income and confidence for the women making the calls.
No Poverty
Quality Education
Gender Equality
Decent Work and Economic Growth
Reduced InequalitiesEvery feature
Everything a professional contact centre does, rebuilt for mothers calling mothers from home, on basic Android phones.
Calling
Dials the next family on the list as soon as a call ends, skips wrong numbers and retries no-answers later. Champion mothers spend their time talking, not dialling.
Mothers can call back on one number. The call goes to their own champion mother, or to anyone free if she is busy, with the family’s profile on screen.
Book the next call at the time the mother says is best. Both get a reminder, and the call appears in the champion’s queue on time.
Missed calls and “call me later” requests come back automatically, at a smarter time, until the family is reached.
Champion mothers never see or keep a family’s real number, and families never see theirs. Calls go through the platform.
When no one is free, mothers hear a message in their language and can choose a callback or a recorded activity.
Recording and AI
Every call starts with spoken consent, recorded and logged. Recordings are stored safely in India and deleted on a set schedule.
Each recording is transcribed and translated. AI writes a summary, finds needs and flags, and fills in the child’s profile.
Calls are checked against the call guide: consent taken, reading check done, next call booked. Supervisors see scores, not just call counts.
Supervisors can listen live, whisper advice to the champion, or pick calls for coaching with AI tips.
Step-by-step scripts for each kind of call, so a new champion mother sounds as confident as an old one.
Words that suggest a child is at risk or out of school raise an alert to the right person, straight away.
Families and children
Parents, children, languages, best time to call, schools and past calls, all in one profile kept up to date by each call.
Short oral checks in reading and maths, done with the child on the phone. Results go straight into the child’s record.
The system finds what each child is missing and suggests the right activity, voice note or referral.
Voice notes, picture cards and short videos sent to the family in their language after the call.
When a call is not enough, a visit or a referral to the school, anganwadi or health worker is raised and tracked.
Families without smartphones get reminders and activities by SMS or a recorded call.
Running the programme
See who is online, on a call, in wrap-up or on a break, and how each campaign is going, minute by minute.
Run call drives for a baseline, a missed-school list or a festival reminder, and track answers and outcomes.
Talk time and completed calls are counted for each champion mother, ready for honorariums.
Short lessons, practice calls and badges that grow champion mothers’ skills and pride.
Notes and assessments are saved on the phone when the network drops, and sync later. Calls fall back to normal voice.
App, call guides, activities and AI transcripts in Hindi, English and major Indian languages.
Pieces of the product teams open every day.

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Open any one to see it in the product.
Who is on a call, who is free, and how every campaign is going.
Auto dialer, callbacks and incoming calls, all in one queue.
Learning levels, gaps, interventions and every call, in one place.
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Transcript, summary, needs and a quality score for each recording.
Call queue, guided calls and reading checks, in her language.
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will sync on Wi-Fi
Nobody sees anybody's real number, and consent is on the recording.
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will sync on Wi-Fi
I used to write everything in a notebook and forget half of it. Now the call writes itself down, and I know what I promised Rekha ji last time.
I cannot listen to twelve hundred calls a day. The AI picks the ten I should hear, and tells me why.
Somebody calls who talks like me. My son reads five words now; last month he read none.
Normal voice calls on any phone, activities on WhatsApp and SMS, a voice menu for missed calls, and exports to your reporting tools.
Every plan is white-label: your name on the app champion mothers use and on the number families call.
For programmes with up to 50 champion mothers
₹8,000/ month
For programmes with hundreds of champion mothers
₹30,000/ month
For state-wide and multi-partner programmes
Custom
“Tell us how your programme runs today. We will show you the product on your own workflow, and be honest about whether it fits.”
A call centre app for champion mothers who call and counsel other mothers from home, to help first-generation learners at school.
No. It works on basic Android phones. Calls are normal voice calls, and notes save offline and sync later.
Recording only starts after spoken consent. Recordings are stored in India, access is logged, and they are deleted on a schedule, as the DPDP Act expects.
It transcribes and translates each call, writes a summary, finds needs and red flags, fills in the child's profile and gives the champion mother one coaching tip.
Yes; we stay through launch until your team runs it.
Parent engagement for first-generation learners, at scale.
Guidance for mothers of young children, between home visits.
Paid, dignified work for women calling from home.
Helplines and outreach for state education and health schemes.
“When a mother hears from another mother, she listens. When she listens, her child learns.*”
“commons stayed through the messy months after launch, training our team and fixing what the field broke, until the system genuinely ran without them.*”

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