A shopkeeper at his village store
Agriculture · Agri and Artisan Marketplace

From the farm, straight to the plate.

A B2B and B2C marketplace for farmer collectives and artisans. Fewer middlemen, fairer prices and fresher produce, from the field to the buyer.

White-label · Multilingual · Works offline · DPDP compliant

Scroll

Fewer hands. Closer to the plate.

Before

  1. Farmer
  2. Village trader
  3. Commission agent
  4. Mandi wholesaler
  5. Distributor
  6. Retailer
  7. You

After

  1. A woman standing in her vegetable plot

    Farmer

    • Lists the harvest
    • Paid by UPI
  2. Open sacks of pulses and spices at a market

    FPO systems

    • Aggregation
    • Grading
    • Storage
    • Traceability
  3. Women walking a narrow market lane

    Market

    • B2B marketplace
    • B2C storefront
  4. A delivery truck on a track beside paddy fields

    B2B and B2C buyers

    • B2B Hotels · Retail chains · Exporters · Processors
    • B2C Households · Gift stores · Offices

Where every rupee you pay ends up

Before
Farmer · a thirdFive middlemen
After
Farmer · the biggest shareCollectivePlatform

Shop straight from the collective.

A storefront for households, in your name, carrying the produce the collective picked that week.

The khetse storefront, with produce from named collectives
  1. 01

    Your own web address

  2. 02

    Farmer stories beside the produce

  3. 03

    Subscriptions and doorstep delivery

  4. 04

    Every rupee split with the farmers who grew it

Buy by the tonne, from verified collectives.

A trade portal for hotels, retail chains, exporters and processors, with quotes, contracts and repeat orders.

A request for quote with offers from three collectives side by side
  1. 01

    Requests for quote, answered by several collectives

  2. 02

    Grades, delivery slots and returns

  3. 03

    Contracts and repeat orders

  4. 04

    GST invoices and documents

Run the collective, sell as one.

Everything the collective needs behind the market, so a hundred small harvests arrive as one consignment.

  1. 01Members and harvest plans
  2. 02Aggregation and grading
  3. 03Stock, storage and dispatch
  4. 04Payouts to farmers in 48 hours
The collective's dashboard: stock in the pack house, price against the mandi, farmer payouts

Every lot, back to the field.

A buyer can follow a pack back to the plot it grew on, and a farmer can see where each rupee went.

  1. 01Harvest to delivery, step by step
  2. 02Quality and residue reports
  3. 03Where each rupee went
  4. 04Meet the farmer
A lot followed from the field to the kitchen, and where each rupee went

Your brand. Every language. Any network. Fully DPDP compliant.

Four promises that hold on every screen, for every user, from the first sign-up to the last report.

White-label

Your platform, your name.

  • Your logo, colours and web address
  • Android app and web in your brand
  • Your data stays yours, always
  • Move off any other platform, with our help

Multilingual

In the language farmers and collectives speak.

  • Hindi, English and major Indian languages
  • Voice notes and read-aloud for low literacy
  • AI translation between languages
  • Messages on WhatsApp and SMS in each person’s language

Works offline

Built for patchy networks.

  • Harvest and collections logged offline in the field, synced later
  • Light on data, works on basic Android phones
  • SMS and voice-call fallbacks
  • Nothing lost when the signal drops

DPDP compliant

Consent first, on every screen.

  • Clear consent, recorded and easy to withdraw
  • Only the data you need, for a stated purpose
  • Parental consent for children’s data
  • Data in India, access logs and breach alerts

Every harvest, every order, one record.

The khetse dashboard for the Sahyadri Farmers Collective
The farmer's app, showing today's collective prices and the next pickup

The collective's own marketplace, and the same day in a farmer's hand.

Crafts sold far beyond the village haat.

Artisan groups list handloom and crafts from their phones, including made-to-order pieces, and sell to households and gift stores.

  1. 01List in your own language
  2. 02Photos from the phone
  3. 03Made-to-order
  4. 04Gift stores and households
An artisan listing a hand-beaded necklace from her phone

Sell, buy and grow.

Built for every farmer and artisan who sells.

4 stepsFarmer, FPO, market, buyer: fewer hands in between
48 hour payoutsFarmers paid by UPI soon after delivery
2 marketsB2B bulk trade and a B2C storefront on one platform
100% traceableEvery lot linked to a collective and a harvest

Every step from farm to plate, handled.

Grow, gather, sell, trace: the whole way from the field to the buyer.

  1. 01 · Grow

    Farmers list the harvest

    A farmer, or the collective on their behalf, logs what was picked and what it should fetch — offline, in their own language.

    Where it sold · this month
    Hotels and caterers₹77 L
    Retail chains₹52 L
    Households, online₹33 L
    Exporters₹22 L
    New listing
    • CommodityTomato · grade A
    • Quantity18.4 t · pack house, Dindori
    • Price₹ per kg, and the floor you will accept
    • PhotoOne from the crate
  2. 02 · Gather

    FPOs sell as one

    A hundred small harvests are aggregated, graded and stored, so the collective arrives at the market as a single consignment.

    Stock in the pack house
    Tomato · A 72%18.4 t
    Onion, red · A 80%42.0 t
    Grapes, Thompson · export 58%6.2 t
    Pomegranate · A 66%9.8 t
    Farmer share of sale price
    % to the farm61
    Farmer 61%Was 34% at the mandi
  3. 03 · Sell

    B2B and B2C buyers

    Hotels, retail chains, exporters and processors buy by the tonne; households buy by the kilo from the same stock.

    Quotes from farmer collectives
    CollectivePriceGradeLead time
    Sahyadri Farmers CollectiveNashik, MH · 1,240 farmers₹21.5 / kgA · 55–65 mm2 daysBest matchAccept
    Godavari Valley FPOAhmednagar, MH · 860 farmers₹20.8 / kgA · 50–60 mm3 daysAccept
    Krishna Kisan Producer Co.Belagavi, KA · 2,100 farmers₹22.0 / kgA+ · 60–70 mm2 daysCold chainAccept
    Needs attention
    • !Grading pending · 6.2 t grapes
    • Paid to farmers · ₹1.12 Cr
    • !Dispatch overdue · order 88
  4. 04 · Trace

    Every lot, back to the field

    Harvest to delivery, step by step, with quality reports and a clear statement of where each rupee went.

    Journey of this lot · 25 hours from field to kitchen
    1. HarvestedRekha Pawar · Dindori, Nashik
      28 Sep, 6:10 am
    2. Collected and gradedSahyadri pack house · Grade A
      28 Sep, 11:40 am
    3. TestedResidue test · within limits
      28 Sep, 3:00 pm
    4. DispatchedCold van MH-15 · 4 °C
      28 Sep, 9:30 pm
    5. DeliveredAnnapurna Hotels, Pune
      29 Sep, 7:05 am
    Where each rupee went · ₹9,240 paid by the buyer
    • Farmer61%
    • Collective9%
    • Transport and packing12%
    • Platform5%
    • Retail13%

Who it is for.

Everyone between the farm and the plate, on the same platform.

A market scene of produce and buyers01

Farmers

Better prices, paid fast.

A crowd of farmers at a meeting02

FPOs and collectives

Sell as one, run as one.

Women walking a narrow market lane03

Artisans

Crafts sold far beyond the haat.

A woman standing in her vegetable plot04

Bulk buyers

Fresh, graded, traceable supply.

The Global Goals it moves.

1No Poverty
2Zero Hunger
8Decent Work and Economic Growth
12Responsible Consumption and Production
13Climate Action

Every feature

Everything a fair market needs, in one platform.

For farmers and FPOs

  • Member records

  • Harvest planning

  • Aggregation and grading

  • Farmer payouts by UPI

  • Farmer app, offline

  • Indian languages

For buyers

  • Catalogue and search

  • Requests for quote

  • Contracts and repeat orders

  • Quality reports

  • Delivery tracking

  • GST invoices

For the platform

  • Price and demand insights

  • Payments and logistics partners

  • Traceability

  • Data in India

  • Ratings both ways

  • AI listings and pricing help

What a collective sees at a glance.

Pieces of the product teams open every day.

The marketplace app a farmer sells through

In the farmer's hand

  • RPRekha Pawar · Dindori420 kg tomato · ₹8,820×
  • SGSunil Gaikwad · Niphad1.2 t onion · ₹21,600×
  • LSLata Shinde · Kalwan300 kg grapes · ₹15,900×

Farmer payouts · by UPI

4

38

Dispatched today

  1. Listed
  2. Ordered
  3. Dispatched
  4. Paid

Order pipeline

AgricultureAgri and Artisan Marketplace
  • Field appOffline
  • Auto syncOn

Harvest logged in the field

Geo-tagged this week

Plots mapped

₹1.84 Cr

MarAprMayJunJulAugSep

Price we got vs local mandi

अ ಅ অ

In 11 languages

% to the farm61

Farmer share of sale price

Everything a fair market runs on.

Open any one to see it in the product.

  • A single living history across every visit, collective and staff member. No repeated questions, no starting over.

    Where it sold · this month
    Hotels and caterers₹77 L
    Retail chains₹52 L
    Households, online₹33 L
    Exporters₹22 L
    New listing
    • CommodityTomato · grade A
    • Quantity18.4 t · pack house, Dindori
    • Price₹ per kg, and the floor you will accept
    • PhotoOne from the crate
  • Tasks, reminders and approvals that don’t wait on email or a phone call.

    Stock in the pack house
    Tomato · A 72%18.4 t
    Onion, red · A 80%42.0 t
    Grapes, Thompson · export 58%6.2 t
    Pomegranate · A 66%9.8 t
    Farmer share of sale price
    % to the farm61
    Farmer 61%Was 34% at the mandi
  • Smart flags surface every buyer about to fall behind, before they do.

    Quotes from farmer collectives
    CollectivePriceGradeLead time
    Sahyadri Farmers CollectiveNashik, MH · 1,240 farmers₹21.5 / kgA · 55–65 mm2 daysBest matchAccept
    Godavari Valley FPOAhmednagar, MH · 860 farmers₹20.8 / kgA · 50–60 mm3 daysAccept
    Krishna Kisan Producer Co.Belagavi, KA · 2,100 farmers₹22.0 / kgA+ · 60–70 mm2 daysCold chainAccept
    Needs attention
    • !Grading pending · 6.2 t grapes
    • Paid to farmers · ₹1.12 Cr
    • !Dispatch overdue · order 88
  • Reports for the funder and insight for the frontline, from the same data.

    Journey of this lot · 25 hours from field to kitchen
    1. HarvestedRekha Pawar · Dindori, Nashik
      28 Sep, 6:10 am
    2. Collected and gradedSahyadri pack house · Grade A
      28 Sep, 11:40 am
    3. TestedResidue test · within limits
      28 Sep, 3:00 pm
    4. DispatchedCold van MH-15 · 4 °C
      28 Sep, 9:30 pm
    5. DeliveredAnnapurna Hotels, Pune
      29 Sep, 7:05 am
    Where each rupee went · ₹9,240 paid by the buyer
    • Farmer61%
    • Collective9%
    • Transport and packing12%
    • Platform5%
    • Retail13%
  • Field teams keep working without a network. Everything syncs the moment a signal returns.

    Devices
    • Field tablets · 42Offline
    • Auto syncOn
    • Conflict checkOn
    Records queued

    318

    will sync on Wi-Fi

  • From a single collective to a state programme: access by role, and your name on every screen.

    Roles
    • AdminFull access
    • Collective leadOwn data
    • Field staffCapture only
    Collectives
    Active128
    Pending6
Where it sold · this month
Hotels and caterers₹77 L
Retail chains₹52 L
Households, online₹33 L
Exporters₹22 L
New listing
  • CommodityTomato · grade A
  • Quantity18.4 t · pack house, Dindori
  • Price₹ per kg, and the floor you will accept
  • PhotoOne from the crate
Stock in the pack house
Tomato · A 72%18.4 t
Onion, red · A 80%42.0 t
Grapes, Thompson · export 58%6.2 t
Pomegranate · A 66%9.8 t
Farmer share of sale price
% to the farm61
Farmer 61%Was 34% at the mandi
Quotes from farmer collectives
CollectivePriceGradeLead time
Sahyadri Farmers CollectiveNashik, MH · 1,240 farmers₹21.5 / kgA · 55–65 mm2 daysBest matchAccept
Godavari Valley FPOAhmednagar, MH · 860 farmers₹20.8 / kgA · 50–60 mm3 daysAccept
Krishna Kisan Producer Co.Belagavi, KA · 2,100 farmers₹22.0 / kgA+ · 60–70 mm2 daysCold chainAccept
Needs attention
  • !Grading pending · 6.2 t grapes
  • Paid to farmers · ₹1.12 Cr
  • !Dispatch overdue · order 88
Journey of this lot · 25 hours from field to kitchen
  1. HarvestedRekha Pawar · Dindori, Nashik
    28 Sep, 6:10 am
  2. Collected and gradedSahyadri pack house · Grade A
    28 Sep, 11:40 am
  3. TestedResidue test · within limits
    28 Sep, 3:00 pm
  4. DispatchedCold van MH-15 · 4 °C
    28 Sep, 9:30 pm
  5. DeliveredAnnapurna Hotels, Pune
    29 Sep, 7:05 am
Where each rupee went · ₹9,240 paid by the buyer
  • Farmer61%
  • Collective9%
  • Transport and packing12%
  • Platform5%
  • Retail13%
Devices
  • Field tablets · 42Offline
  • Auto syncOn
  • Conflict checkOn
Records queued

318

will sync on Wi-Fi

Roles
  • AdminFull access
  • Collective leadOwn data
  • Field staffCapture only
Collectives
Active128
Pending6

From the people using it.

We used to take whatever the trader offered at the gate. Listing the same lot to five buyers changed the price by fourteen per cent.
Nitin BhosaleCEO, Nashik Growers Collective
I can see the grade, the photos and where the lot came from before I commit a truck.
Fatima ShaikhBuyer, Annapurna Foods
The money reaches my account two days after delivery, and I can see why the deduction was made.
Ramesh NaikFarmer, Bastar

Fits the way produce already moves.

UPI and bank payouts, GST invoices, logistics and cold chain partners, WhatsApp orders and Commons Intelligence for price and demand insights.

Pricing that fits your market.

From one collective to a state-wide marketplace. Every plan is white-label.

Community

For FPOs and artisan groups selling direct

₹5,000/ month

  • FPO systems and member records
  • Storefront with your name
  • Farmer payouts by UPI
  • Farmer app in your language
[object Object]

Marketplaces

Most popular

For networks of collectives and brands

₹40,000/ month

  • Everything in Community
  • B2B marketplace and requests for quote
  • Traceability and quality reports
  • Logistics and payment partners
[object Object]

Large networks and consortiums

For state missions, federations and consortiums

Custom

  • Everything in Marketplaces
  • Many collectives and districts
  • Dashboards for programme teams
  • Security reviews and SSO
[object Object]

Selling or buying produce this year?

“Tell us how your programme runs today. We will show you the product on your own workflow, and be honest about whether it fits.”
SG
Satyam GambhirCo-founder, commons.inc
Request a demo

Quick answers.

  • Both. Collectives sell in bulk to hotels, retailers and exporters, and directly to households through a storefront, from the same stock.

  • No. Farmers can sell through their collective, which logs the harvest for them. Those with a phone get prices, pickups and payouts in their language.

  • By UPI or bank transfer, usually within 48 hours of delivery, with a clear statement of what was sold and at what price.

  • Yes. Artisan groups list handloom and crafts from their phones, including made-to-order items, and sell to households and gift stores.

  • Yes; we stay through launch until your team runs it.

Everything a fair market needs, in one platform.

For farmers and FPOs

Member records · Harvest planning · Aggregation and grading · Farmer payouts by UPI · Farmer app, offline · Indian languages

For buyers

Catalogue and search · Requests for quote · Contracts and repeat orders · Quality reports · Delivery tracking · GST invoices

For the platform

Price and demand insights · Payments and logistics partners · Traceability · Data in India · Ratings both ways · AI listings and pricing help

“When fewer hands touch the harvest, more of the price stays with the hands that grew it.*”

PM
Prashant Mehra
CEO, commons.inc

More in agriculture.

Related insights.

Bring the farm closer to the plate.

A short demo, on your programme’s real workflow.